The effectiveness of traditional online (mass) advertising has been reduced by channel saturation and advertising blind spots. Traditional banners and pop-up ads are not effective anymore. Nowadays online advertising needs to be targeted and adapted to each and every user.

Our intelligent download managers enable you to run targeted marketing campaigns directly related to the users background and behavior. Communicate directly with your target audience while they are the most responsive to advertising: during the download process. We enable you to monetize your traffic and your downloads through various solutions incorporated in our download managers including:

• A fully customizable and dynamic marketplace
• The ability to specifically target individual customers through the use of automated pre-checks
• The ability to bundle your downloads with additional software through the use of virtual bundling technology

Our download managers are fully HTML based. As such, you can design them in accordance to your needs and corporate identity. We can include a dynamic advertising space within your download manager. Such a dynamic HTML market place allows you to:

• Increase your sales through the cross-advertisement of your products. Advertise complementary content for easy download
• Display user-related information (such as product promotions)
• Offer download of third party software (eg. search toolbars)
• Use the marketplace in various formats, for example as a rotating banner

Obtain information about your users in order to target individual customers.

Our download managers enable you to obtain a vide range of information on your users. Through intelligent back-reporting our software can analyze users and provide the following information:

• User Interests (previously visited sites/programs installed/programs used)
• Hardware Setup (Mac/PC, hardware type/hardware age)
• Software Setup (operating system/browser/programs installed)
• Demographics (location/details provided during your registration process; e.g. age/payment method)

The information can be collected from a sample of users regarding marketplace interaction (who is clicking on what), which can then be used to dynamically customize what you offer in the marketplace to different groups. This enables you to offer content that is most interesting and relevant to your customers, increasing take-rates for your offers, allowing the generation of more revenue.

Go from blind, blanket offers to targeting each segment with a measurable, testable approach.

Conventional mass-market online advertising campaigns become less and less effective. Online-targeted marketing campaigns enable your company to reach your target audience. Keyword based pay-per-click campaigns are a good start to reach broad parts of the population as they allow you to obtain users that might be generally interested in your products. Nonetheless, once you want to narrow down your targets you will start to have limited control over the results.

Imagine you would like to reach specifically native English speaking people living in California, owning a MAC of the newest generation, owning a Digital SLR and interested in video and picture editing software. Using the marketplace window during the download process of some our clients will enable you to achieve this.

View the Marketplace tab at the top of this page, or contact us for further information.