Technology has significantly improved the way we do business and most sources indicate it’s going to continue down that path in 2017 and beyond. Here are four digital marketing trends that are likely to further grow in 2017.
1. Mobile Content
Mobile marketing is big in business and likely bigger than you thought. According to Smart Insights Mobile Marketing Trends, over 50 percent of searches are made on mobile devices, not laptops or tablets. In addition, 91 percent of Facebook use and Facebook advertising revenue comes from mobile-exclusive marketing. Studies projecting 2017 indicate mobile marketing to further grow.
Improving your mobile content is not only important but paramount!
2. Advertising in Messaging
Another source says that social media monetization will be an important trend for 2017—and not just business as usual, but in messaging, as links people share with each other privately. Paid media on messaging apps is a big trend to watch, and this suggests more private web use instead of public.
Be aware of the limits of this booming trend. Whether you're a provider of mobile apps or an advertiser, think of a fun and non-intrusive way to deliver your message and content!
3. Live Video Streaming
Another source suggests that live video streaming; as opposed to just video content is a trend that’s not going anywhere. More social networks are offering live streaming content, including Facebook and YouTube, which should be an indication of where this trend is going.
Live video streaming can be used to build brand awareness, and more importantly, boost engagement. Can you think of a way to tie your product and marketing communication into some form of live video streaming? Smart companies are beginning to use live streaming for company events, announcements, interviews or video blogs.
Creativity and knowing your target audience is the key to success!