Targeted Marketing
The effectiveness of traditional online (mass) marketing has been reduced by channel saturation and consumer blind spots. Traditional banners and pop-ups are no longer effective. Now online product awareness needs to be targeted and adapted to the individual user.
Our intelligent download managers enable you to run targeted marketing campaigns directly related to the users background and behavior. Communicate directly with your target audience while they are at their most responsive: during the download process. We enable you to monetize your traffic and downloads through various solutions incorporated into our download managers including:
- A fully customizable and dynamic marketplace
- The ability to specifically target individual customers through the use of automated pre-checks
- The ability to bundle your downloads with additional software through the use of virtual bundling technology
Our download managers are fully HTML based. As such, you can design them in accordance to your needs and corporate identity. We can include a dynamic marketing area within your download manager. Such a dynamic HTML marketplace allows you to:
- Increase your sales through the cross-advertisement of your products. Display complementary content for easy download
- Display user-related information (such as product promotions)
- Offer download of third party software (e.g. search toolbars)
- Use the marketplace in various formats, for example as a rotating banner
Obtain information about your users in order to target individual customers.
Our download managers enable you to obtain a vide range of information on your users. Through intelligent back-reporting our software can analyze users and provide the following information:
- User Interests (previously visited sites/programs installed/programs used)
- Hardware Setup (Mac/PC, hardware type/hardware age)
- Software Setup (operating system/browser/programs installed)
- Demographics (location/details provided during your registration process; e.g. age/payment method)
The information can be collected from a sample of users regarding marketplace interaction (who is clicking on what), which can then be used to dynamically customize what you offer in the marketplace to different groups. This enables you to offer content that is most interesting and relevant to your customers, increasing take-rates for your offers, allowing the generation of more revenue.
Go from blind, blanket offers to targeting each segment with a measurable, testable approach.
Conventional mass-market online advertising campaigns have become less and less effective. However, online-targeted marketing promotions enable your company to reach your target audience. Keyword based pay-per-click campaigns are a good start to reach broad parts of the population as they allow you to obtain users that might be generally interested in your products. However, once you want to narrow down your targets you will start to have limited control over the results.
Imagine you would like to specifically reach native English speaking people living in California, using a Mac of the latest generation, owning a Digital SLR and interested in video and photo editing software. By utilizing the marketplace window during the delivery process to some of your clients, getPlus+® enables you to achieve this!
Please contact us for further information.